Ben Sherman, founded in 1963, is steeped in British fashion industry history and even became synonymous with one of the most famous youth subcultures, ‘The Mods’. This distinct way of thinking created a global brand, which Mood immersed itself to create audio visual showpieces at Ben Sherman’s European flagship store at Covent Garden, London, across other sites in the UK and the USA, to improvecustomer engagement and to enhance the Ben Sherman identity.
Mood’s music designers built a playlist that matched Ben Sherman’s image perfectly, blending music influenced by The Mods, 2 Tone & Ska, 1960’s Rhythm & Blues and 90’s Brit Pop, that evoked memories of the brand’s heritage. To further enrich the in-store experience, a LED wall display and 55” screen played visual content which depicted catalogue images and traditional tailoring to reinforce the classic, yet modern feel of the Ben Sherman brand.
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