Billabong uses sound and scent to reflect ‘board culture’

London, 25 April 2016 – Billabong, the surf clothes and equipment specialist, has appointed Mood Media, the world leader in Customer Experience design, to develop the sound and scent for a number of its flagship stores.

The designers at Mood Media have created a bespoke sound and scent strategy for 10 of Billabong’s stores* located in France and Spain. Billabong wanted to reflect the ‘board culture’ and values of the brand – meaning Mood Media had to combine youth, dynamism and fun. Mood Media renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.

Billabong Store

The Mood Media team, in partnership with ScentAir, also created a tailored scent solution for the Billabong stores. A clean fragrance, was developed to help the customer experience the essence of the Billabong brand.

“We are delighted to help Billabong create a bespoke in-store experience for its customers. By developing a new sound design and fragrance with Mood, Billabong can now plunge guests into an immersive experience based on our unique technology and creative solutions,” said Linda Ralph, International VP of Business Development at Mood Media.

With the creation of this musical and scent based solution, Billabong invites guests to discover – or re-discover – its stylish clothing range and long-respected sports equipment.

To learn more about both the sound and scent technologies, please click here.



Notes to Editor

* Anglet, Barcelona, Biarritz, Bordeaux, Hossegor, Marseille, St Jean de Lux, Toulouse, Chamonix, Toulon. 

About Mood Media Corporation

Mood is the global leader of Customer Experience design solutions. With more than 500,000 active client locations around the globe, Mood enhances the customer experience through interactive mobile marketing, visual, audio and sensory solutions. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: